SDF Manifesto
Sticky left rail beside a numbered belief list with large ghost numerals and supporting copy.
- 01
Small enough to hold.
If one person can’t hold the system in their head, the system is too big. Legibility is the precondition for everything else.
- 02
Document the why.
Every non-obvious decision earns a paragraph. Future-you and the next person on the project will thank present-you.
- 03
Ship narrower, more often.
A small thing in production beats a big thing in planning. Cut scope first, learn, iterate, repeat.
- 04
Show the seams.
Honest interfaces beat magical ones. Expose the mechanics so people can reason about what they’re using.
- 05
Standards before frameworks.
The platform got remarkably good. Most of what we used to need a framework for is now one CSS property or a native element.
- 06
No middle layer.
Every project gets the same hands from first call to final ship. There’s no “senior” swapped out for “junior” after the contract is signed.
- 07
Quiet beats loud.
A well-built thing doesn’t need a pitch. Most of our work comes from referrals from people whose sites kept working when ours kept shipping.
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